About us

"Chara" means Joy.

It's the heart of our brand & the reason we do what we do.

Whether it's through the pieces we create, the relationships we build with our tailors and artisans, or the moments our collections become part of, we hope to bring a little more joy to everyone we meet along the way. Chara Holiday was founded in Bali by Lijana in 2024. Inspired by the spirit of travel and discovery, our collections are designed to accompany you through life's adventures, whether you're exploring a new destination or embracing a new chapter of your life. Every Chara Holiday piece is thoughtfully handmade in small batches by a family-run tailoring workshop and talented independent artisans across Indonesia. We believe beautiful clothing shouldn't have to come with an unattainable price tag. By paying our makers fairly, keeping our margins honest, and producing in limited quantities, we're able to create thoughtfully made pieces that remain accessible without compromising on quality or craftsmanship. For us, fashion is about more than what you wear. It's about how clothing feels, the stories it tells, and the meaningful connections it creates between the people who make it and the people who wear it.